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政府是否应该限制广告内容

http://www.canachieve.com.cn 发布日期:2009-07-20



Nowadays there are an increasing number of TV commercials and some of them carry misleading information. Some people think that the government should restrict what is to be included in these commercials. To what extent do you agree or disagree?

You should use your own ideas, knowledge and experience and support your arguments with examples and relevant evidence.

You should write at least 250 words.

 

    At present, TV programs are replete with various kinds of commercials which contain a great deal of misleading information. I think the government has the responsibility to restrict these advertisements so that consumers can get true information about the products before they decide whether or not to buy them.

     It is a sad yet hard fact that a considerably large number of advertisements on TV carry deliberately misleading information. In order to attract more customers, some of the advertisers tend to use ambiguous statements to exaggerate the features of their products. For example, one of the walkman manufacturers promises in its advertisement excellence in English listening comprehension within 30 days. When reading this advertisement, most people may take it for granted that with the help of this kind of machine they will be able to be at home in English listening comprehension with one month. But they are wrong or mislead by the message! 30 days here might be interpreted as the length of time that one should spend listening to English. In other words, by using this brand of walkman one is likely to improve his listening comprehension greatly if he keeps practicing 2 hours a day for one year. In fact, those who decide to buy the machine often make the purchase in the hope of becoming an expert in English within one month instead of one long year. In this case, people very often pay for a product which is not what it is claimed to be in the ad.

  To improve the situation, the government should take measures to regulate the advertising industry. Manufacturers and advertisers should be required to discipline themselves and present a true picture of their products. Such a practice would not only protect ordinary people from deceit and harm, but would help make advertisements a beneficial source of information for the general public.

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